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USU Public Relations Office Holds Workshop on Public Relations and Protocol

Published At

09 April 2019

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Deli Serdang – “This public relations training is very necessary. We are currently required to be very dynamic, we must communicate quickly and massively. That is why the role of public relations is very necessary to answer the current challenges”, said the Secretary of the University of North Sumatra Dr. dr. Farhat, M.Ked (ORL-HNS), Sp.THT-KL (K) in the opening ceremony of the “Public Relations and Protocol Training” event of the University of North Sumatra by the USU Public Relations Office at the Prime Hotel Kuala Namu, Deli Serdang 5-6 April 2019.

The workshop was held to minimize errors that occur in terms of public relations and protocol in USU work units. “Currently, there are 15 work units, 1 postgraduate program, 6 bureaus, and institutions/units and hospitals at the University of North Sumatra. Each work unit is currently increasingly carrying out ceremonial leadership activities. In carrying out these activities, they still do not have public relations and protocol standards. Therefore, a workshop was created to minimize errors in each work unit at USU. So, USU must refer to the public relations and protocol standards in the ministry because USU is part of the Kemenristekdikti work unit,” said USU Public Relations Elvi Sumanti, ST, M Hum. The workshop presented speakers from the Ministry of Research, Technology and Higher Education, including Yayad Hendayana (Head of Public Communications, Ministry of Research, Technology and Higher Education) and Doddy Zulkifli Indra Atmaja (Head of Publication and News Sub-dept., Ministry of Research, Technology and Higher Education. The first speaker, Yayad Hendayana, delivered material on the role and function of Public Relations. “To become a public relations officer, you must have several ideal requirements, including understanding job descriptions and work guidelines, having personal skills, namely the ability to communicate both verbally and in writing, having lobbying and negotiation skills, having to play on social media, having to be technology literate and having a wide network.” said Yayad. Meanwhile, the second speaker, Doddy Zulkifli Indra Atmaja (Head of Publication and News Sub-dept., Ministry of Research, Technology and Higher Education) delivered material on the function of a public relations officer and also the importance of social media. “Every public relations officer must be able to face changes in the direction of the media. “In the past, the direction of the media was still conventional, but now the direction of the media is taking place very quickly, which we currently know as online media. (Industry 4.0)”, said Doddy.

The USU Public Relations and Protocol Training event took place on April 5-6, 2019, attended by 32 people from work units within USU. (USU FISIP Public Relations)

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